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smArtapps comes to NYC with eyes set on America’s 35,000 museums


By Maxence Huyghe (Originally published on Medium)

smArtapps’s mission is to offer a new experience for museums and cultural venue visitors. To enhance the museum experience, we have developed a variety of digital solutions tailor-made for each institution that we work with. In France — and especially in Paris — we already work with the greatest cultural institutions: the Eiffel Tower, Musée Picasso-Paris, and the fourteen museums of the city of Paris. We are now proud to be developing the Louvre’s official visitor guide.

With our success in France, smArtapps is now ready to attack new markets and expand abroad. While expanding in the rest of Europe with new projects and offices in Italy, Switzerland, and Spain, we never lost sight of one of the most important markets for us. With over 35,000 active museums and a very dynamic sense of innovation, the United States is without a doubt the best place for us to continue working on enhancing the visitor experience.

Therefore, we applied and had the great pleasure of being a winner of the NYCEDC Global Business Exchange (NYCEDC GBX), along with nine other great Parisian start-ups chosen from among over 100 candidates. This accelerating program for start-ups is organized by Paris&Co. and the New York City Economic Development Corporation (NYCEDC), both responsible for economic development and innovation in their respective cities.

For smArtapps, participating in this program is the best way to access the American market and efficiently adapt our offerings for American museums by being mentored by experts. We also plan to leverage this great opportunity to meet our first potential clients.

NYCEDC GBX Paris participants at the Made in NY Media Center

NYCEDC GBX Paris participants at the Made in NY Media Center

For the kickoff, we received a warm welcome from NYCEDC and the Made in NY Media Center, a great co-working space for the creative industry in the heart of DUMBO, which hosts us here. We got a chance to hear from experts in content marketing, Pr and messaging, and pitching to help us frame our marketing message to fit the needs of American museums. We also got our first contacts to local museums, including a great opportunity to meet with the Metropolitan Museum of Art (the Met) to learn from their experience in digital innovation.

Maxence presents smArtapps at the Consulate General of France in NYCPart of the kickoff program was a welcome reception hosted by the French Consulate in NYC, located in the middle of the Museum Mile on 5th Avenue, a few steps away from the Met. After hearing Consul General Bertrand Lortholary and NYCEDC President Maria Torres-Springer talk about the program and their vision for it, we had the opportunity to talk about smArtapps and our plans in the US. The reception was a great example of the support provided by the French community here.

smArtapps is now ready to bring our efforts in NYC so far to fruition by carrying out our first projects, a sure step towards our permanent expansion in the US.



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