Success Stories

OrderGroove Inc.

Business Need

Greg Alvo, CEO and Founder of OrderGroove, has entrepreneurial DNA. He graduated from The George Washington University in 2007 with a custom, individualized entrepreneurship/small business management degree. After graduation, he started what would soon become OrderGroove, an ecommerce platform that allows manufacturers and retailers to add subscription commerce models to their e-commerce sites so that they can sell products to consumers on a subscription basis. In 2009, Greg moved from Washington D.C. and set up shop in his apartment in Manhattan. In time, he opened an office on 39th St. before moving to Union Square in 2010. The company continued to grow, and once again Greg needed to expand.


An angel investor told Greg about Take the Helm, an NYCEDC competition that encourages businesses to move to Lower Manhattan (LoMa). Greg saw this as the perfect opportunity to secure the company’s much needed space, win a cash prize, and meet and network with some of the city’s best minds in the tech and investment community. Greg entered and it paid off when OrderGroove was chosen as a finalist, winning a grant that helped him move his business to LoMa. Today, OrderGroove employs 50 people and is stronger than ever. Greg said that even though the move from D.C., where he had his roots and network, to New York City was difficult, it was the best decision that he has ever made. It’s that entrepreneurial spirit in his DNA.