Success Stories

Luna Park / Central Amusement International

"HireNYC not only helped Luna Park plan and organize our entire recruitment process, but with their vast network of local businesses as well as community leaders we were able to successfully recruit over 200 candidates in just a few weeks time."

Melanie Rokhman, HR Coordinator, Central Amusement International

Business Need

Mayor Bloomberg and Central Amusement International (CAI) announced plans for the development of Luna Park, the first new amusement park to open in Coney Island in nearly fifty years. From there, the clock started ticking. CAI worked with the Coney Island Development Corporation (CIDC) to implement a record-breaking construction schedule to ensure the park opened on time, for Memorial Day weekend. Among the myriad tasks necessary to complete this significant undertaking, CAI needed to hire a new staff of nearly 200 people within that four-month timeline.


NYCEDC and CAI utilized the innovative HireNYC program to fill the jobs at Luna Park and directly reach out to the Coney Island community. HireNYC developed the recruitment plan and outreach strategy to engage local community-based organizations, elected officials, community leaders, and other New York City-based agencies in a comprehensive hiring effort. Working with the CIDC, the New York City Housing Authority (NYCHA), and a tireless group of volunteer community partners, within two months, HireNYC successfully implemented a program that resulted in interviews for over 600 candidates from Coney Island, as well as other neighborhoods, and over 100 jobs for Coney Island residents. Luna Park celebrated its on-time opening with a media splash and broad support from Coney Island’s many community stakeholders. Most importantly, there were jobs created for Coney Island’s and New York City’s residents.

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