Take the H.E.L.M. Past Competitions

Take the H.E.L.M. Past Competitions

Take the H.E.L.M. 1.0

  • Take the H.E.L.M. Finalists
  • Seth Pinsky provides remarks
  • Take the H.E.L.M. Judges
  • Of a Kind Team
  • Rock Shrimp Team
  • SHoP Team
  • Think Eco Team
  • WeWork Team


The finalists were broken into five separate tracks: startups less than three years old, companies new to New York, technology companies, creative companies, and companies currently in Lower Manhattan looking to expand in the area. The finalists all received a $10,000 cash grant for participating in the competition. 

The nineteen finalists in the five tracks were:

StartupsNew New YorkersTechnologyCreative ServicesExisting Firms
Fathom UnlimitedCrane.tvMedCPUFlatiron SchoolBooker
Side TourGrapeshotOrderGrooveRefinery 29Bright Power, Inc.


Paperless PostRock Shrimp ProductionsOf a Kind
We WorkStudent Competitions ABThinkEcoSHoP Architects


Below are the winners of the first Take the H.E.L.M. competition, all listed within the track they competed:

  • Startups: Moving to Lower Manhattan from the Flatiron District, STELLAService objectively measures and rates the service quality of thousands of online retailers, helping consumers make more informed buying decisions and helping businesses benchmark and improve the end-to-end customer experience.
  • New New Yorkers: Coming to New York from Cambridge, England, Grapeshot analyzes webpages to create keyword profiles based on probabilistic algorithms, for content recommendation and contextual advertising.
  • Technology: Leaving their current location on West 25th Street in Manhattan, Paperless Post will help users create custom online and paper stationery through elegant technologies and powerful design. Users pay Paperless Post directly for a product they love and trust for milestone events like weddings and holidays.
  • Creative Services: Moving from West 26th Street in Manhattan, The Flatiron School gives passionate people the skills they need to become software developers, and helps them get jobs at fast growing technology companies in New York City.
  • Existing Lower Manhattan Firms: Booker enables service businesses to streamline operations and maximize their revenues on a unified, cloud-based platform.

News & Updates

  • NEWS

    How to Get Grant Money and Other Benefits for Your Business

     |  Source: DNA Info

    Made in NYC: Paperless Post

     |  NYCEDC
    Founded in 2009, Made in NYC startup Paperless Post is a 2012 Take the H.E.L.M. winner. We caught up with Alexa Hirschfeld, who founded the company with her brother James, to find out how the company has fared since its move to Lower Manhattan.