Industry Lives in East New York
The East New York IBZ is a thriving industrial area that is home to over 100 businesses in a variety of sectors, providing over 3,000 accessible jobs to New Yorkers of all backgrounds.
East New York IBZ Plan
In 2016, NYCEDC and Councilman Rafael L. Espinal, Jr. of the 37th District released the East New York IBZ Plan—a comprehensive approach to strengthening the historic industrial hub and securing its future as a thriving employment center and contributor to the local economy of East New York and Brownsville. The Plan is bolstered by $16.7 million in capital investment in the industrial area, and outlines five main strategies to posititon the IBZ for growth, including:
- Activating underutilized sites to catalyze industrial growth
- Aligning land use framework to preserve and grow industrial space
- Investing in critical infrastructure to improve the business environment
- Increasing business services and local job opportunities to better connect the East New York IBZ with surrounding communities
- Promoting the East New York IBZ to attract new industrial businesses and growing sectors
To view the East New York IBZ Plan, please click here.
Implementation of the Plan
- NYCEDC worked with the East Brooklyn Business Improvement District (EBBID) to design a new marketing campaign to rebrand the industrial area building off of the IBZ’s new gateway signage. The campaign highlights the diverse businesses and sectors that are active in the IBZ and has been used by the EBBID for business attraction and tradeshow events with local developers. New light pole banners around the IBZ and a large-scale mural on the façade of the Trey Whitfield School—visible from as high as the Atlantic Avenue viaduct—were unveiled in fall 2017 as part of National Manufacturer’s Day. To view the full campaign, see here.
- NYCEDC worked with the EBBID to redesign the four gateway industrial park signs located on Liberty Avenue at Powell Street and Sheffield Street and on Pitkin Avenue at Powell Street and Sheffield Street. The newly revamped designs, paired with new painting and repaired electricity, serve to rebrand the area and are a sign of the new investment in the business district.
- For the renovation of the City-owned and NYCEDC-managed industrial building in the East new York IBZ, NYCEDC procured an architecture firm and construction manager that are each City-and State-certified M/WBEs to oversee the design and gut renovation of the 30,000-SF building located at Powell Street and Pitkin Avenue. Construction is anticipated to begin in Summer 2019.
- NYCEDC worked with Eastern Effects, a video and film production company, to convert a 25,000-SF warehouse on Georgia Avenue into new film studios, creating new good-paying permanent jobs.