Press Releases

NYCEDC Welcomes Elma’s to La Marqueta in East Harlem

On June 30th, New York City Economic Development Corporation (NYCEDC) welcomed Elma’s, the newest vendor to join La Marqueta in East Harlem. A neighborhood institution since 2013, Elma’s grand opening in the market over the weekend included local community residents, as well as sounds from local musicians Michelle DeAngelis, Barbara Purdy, and DJ RaRa.
The juice bar and eatery, named for Harlem native owner Jimmy Brown’s late grandmother, is modeled around the recipes that he grew up watching her cook. Famous for their BBQ pork and “rasta pasta,” Elma’s features a rotating meal of the day. The Harlem favorite will also bring their many smoothie and juice offerings with them to La Marqueta, and continue to host events for the community from inside the market.
“Locally-based small businesses are the essence of what makes our public markets such unique and important community assets,” said NYCEDC President and CEO James Patchett. “Elma’s is a vibrant and healthy addition to La Marqueta, and I welcome them to this culturally rich community of local vendors in East Harlem.”
“Moving to La Marqueta is the next chapter in the book of Elma’s,” said Elma’s Owner James D. Brown III. “We’re looking forward to continuing to serve the Harlem community from inside the market.”  
Elma’s joins a lively mix of vendors and businesses already operating out of the East Harlem public market. They will use the space as the primary location for their business, which was previously located on West 116th Street in Harlem. You can follow Elma’s on Instagram, (@elmasinharlem) and stop by their new La Marqueta location anytime between 8 AM – 5 PM, Monday through Saturday.


New York City Economic Development Corporation is the City's primary vehicle for promoting economic growth in each of the five boroughs. NYCEDC's mission is to stimulate growth through expansion and redevelopment programs that encourage investment, generate prosperity and strengthen the City's competitive position. NYCEDC serves as an advocate to the business community by building relationships with companies that allow them to take advantage of New York City's many opportunities. Find us on Facebook or follow us on Twitter, or visit our blog to learn more about NYCEDC projects and initiatives.


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Contact Info

Christopher Singleton, 212-312-3523, [email protected]