Press Releases

NYCEDC and CAI Announce Plans for New Amusements and Attractions on Jones Walk

New York City Economic Development Corporation and Central Amusement International (CAI) today announced plans for new amusements and attractions on Jones Walk in the Coney Island amusement district. The new amusements will include a “Laser Maze Challenge” and “Pop Noggins” with eight other attractions still to be determined. CAI has begun renovating the spaces and is aiming to have them open around Memorial Day. CAI was selected to further activate and improve Jones Walk based on their response to an RFP issued by NYCEDC last November.
“As a gateway to the famous Bowery and amusement parks, Jones Walk has been a key part of Coney Island’s iconic amusement district for generations,” said NYCEDC President Seth W. Pinsky. “With these critical improvements, the reactivated Jones Walk will soon bring new street life to the area, including state-of-the-art games, shops, and amusements, and will provide yet another important example of Coney Island’s continued revitalization.”
“We are proud to continue taking part in efforts aimed at revitalizing Coney Island, and Jones Walk is another step in the right direction,” said Valerio Ferrari, President of Central Amusement International. “With new and updated shops, restaurants and games, Jones Walk will offer more exciting amusements and attractions for everyone.”
“The rebirth of Coney Island continues with the addition of ten new attractions along Jones Walk that will have visitors ‘jonesin’ for more! Luna Park, the Scream Zone and our world-famous Cyclone will pack ’em in again this year, but amusements like Laser Maze Challenge and Pop Noggins are more my speed—lots of fun with my feet firmly planted on the ground, boardwalk and sand. Bravo to the EDC and president Seth Pinsky, and Valerio Ferrari and CAI for ensuring that ‘America’s Playground’ remains a year-round, affordable entertainment destination for families from New York City and beyond,” said Brooklyn Borough President Marty Markowitz.
“Refreshed and revived with ten new attractions, the Coney Island amusement district will continue to flourish as New York’s number one entertainment destination. By working in concert with new restaurants, shops, and games, these ten attractions will provide a rich and diversified experience for visitors from all over and ensure local jobs and new opportunities to the 50,000 people who call it home,” said Councilman and Finance Chair, Domenic M. Recchia, Jr.
The Laser Maze Challenge will be a fully interactive game for guests of all ages, where players start by entering an empty room. Once they cross the starting point, the laser maze pops into life and the room is filled with brilliant green lasers. The object of the game is to move over and under lasers as quickly as possible in order to reach the end of the maze. At the end, players can wave their hand in front of the Mission Complete Eye, which completes the challenge and determines their score. From an outside monitor, guests can watch as their family and friends conquer the maze.
Pop Noggins will be an interactive attraction utilizing green-screen technology to create hilarious experiences and unique keepsakes for guests. Pop Noggins allows guests to make their own music video live on set, as on-lookers get to watch. Each participant's head is superimposed onto professional dancing bodies the animated videos are displayed live on giant flat screen monitors. The fun is extended when each participant gets their very own DVD or usb of their performance to take home and share with family and friends.
There will also be a direct entrance to the new Jones Walk amusements from Luna Park located near the exit of the Tickler.
Last summer was one of the most successful summer seasons on record for Coney Island with over 640,000 visitors taking over 2 million rides at Luna Park and Scream Zone. It marked the second season for Luna Park, which features 19 traditional and state-of-the-art rides, and the inaugural season of Scream Zone, which features four cutting-edge thrill rides. This summer the amusement park will continue to expand with the addition of nearly two acres of new amusements to Scream Zone including a 24-cart Go-Kart track and a 110-foot free-fall ride called the Boardwalk Flyer.
In 2009, the City purchased three parcels of land, totaling 6.9 acres, within the amusement district, and signed a 10-year lease with CAI to operate and build the new amusement parks on the property. The City has invested more than $6.6 million to support the opening of Luna Park and Scream Zone. In addition, CAI has invested nearly $30 million toward the construction of the two parks over the last two years.
The City has also seen significant progress on a number of key components of the Coney Island Revitalization Plan this past year, including the groundbreaking for of Steeplechase Plaza, and the groundbreaking on Coney Island Commons. Steeplechase Plaza, a 2.2-acre public open space, will serve as the western entryway to the revitalized amusement district and be home to the restored B&B Carousell, Coney Island’s last remaining historic carousel. Coney Island Commons will include 195 units of affordable housing and a new state-of-the-art 40,000 square foot YMCA.
The City’s Coney Island Revitalization Plan, will preserve and grow the historic amusement area; create a vibrant mixed-use neighborhood with new retail options and nearly 5,000 new units of housing, including 900 income-targeted units; and generate more than 25,000 construction jobs and 6,000 permanent jobs. As part of the plan, the City is investing more than $150 million toward infrastructure improvements in Coney Island, including upgrading infrastructure and rebuilding large sections of the Boardwalk. Last year, New York City Economic Development Corporation in collaboration with the Department of Environmental Protection, completed an Amended Drainage Plan to guide upgrades to subsurface infrastructure throughout the entire rezoning area, the first phase of which is currently in design and is expected to break ground by the end of 2012. In total, the plan is expected to generate more than $14 billion in economic activity for New York City over 30 years.


New York City Economic Development Corporation is the City's primary vehicle for promoting economic growth in each of the five boroughs. NYCEDC's mission is to stimulate growth through expansion and redevelopment programs that encourage investment, generate prosperity and strengthen the City's competitive position. NYCEDC serves as an advocate to the business community by building relationships with companies that allow them to take advantage of New York City's many opportunities. Find us on Facebook or follow us on Twitter, or visit our blog to learn more about NYCEDC projects and initiatives.

About Central Amusement International

Central Amusement International, LLC is an international amusement park planner, developer, and operator whose management team has more than 150 years of combined amusement industry experience.  CAI was founded in 2002 with the goal of establishing a seasonal amusement park in New York City’s Central Park.  That vision came to fruition in the summer of 2003, when CAI opened the gates of its first amusement park, Victorian Gardens at Wollman Rink. Seven successful years later, CAI opened Luna Park at Coney Island, a brand new amusement destination that helped America’s Playground see its most successful summer in decades.


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Contact Info

Patrick Muncie/Kyle Sklerov (NYCEDC)


Chloe Gallo (CAI)