Press Releases

More Than 75 Early-Stage Startup Companies to Participate in Inaugural NYCEDC "Prepare for Success" Workshop

Public Relations and Marketing Workshop will Provide Start-up Companies with Resources to Establish Successful Communications Strategies

Increasing Opportunities for Entrepreneurs and Start-ups to Successfully Grow their Businesses in New York City is Part of the Bloomberg Administration’s Five Borough Economic Opportunity Plan

New York City Economic Development Corporation (NYCEDC) today announced that more than 75 early-stage startup companies and entrepreneurs will participate in the inaugural NYCEDC “Prepare for Success” workshop. The three-hour public relations and marketing workshop, part of a suite of initiatives aimed at fostering and growing the startup community in New York City, will provide a basic introduction of public relations and marketing strategy for companies looking to establish themselves though low-cost marketing efforts. NYCEDC has partnered with Michael Duda, Partner and Chief Corporate Strategy Officer at Deutsch, Inc.; Noah Brier, Director of Strategic Planning at The Barbarian Group; and Colin Nagy, Partner at Attention, a New York City-based social media consultancy to present the workshop which will be held tonight from 4:00 p.m. – 7:00 p.m. at Pace University.

“As we work to maintain New York City's status as capital of the world in an increasingly competitive environment, it will be ever more important for us to nurture and grow our startup community,” said NYCEDC President Seth W. Pinsky. “By providing our entrepreneurs with the tools, resources and training that they need, we will help to ensure that their efforts succeed for the benefit of their businesses and our City's economy.”

Topics to be covered include: defining and understanding the meaning of “brand”, building “buzz” with limited financing, working with public relations and marketing agencies, and leveraging Social Media. Following the workshop, companies will have an opportunity to network with fellow participants, representatives from City agencies involved with the startup sector, and public relations and marketing experts.

Since February 2009, the City has announced more than 50 initiatives aimed at fostering entrepreneurship in New York City. NYCEDC launched “Prepare for Success,” to provide entrepreneurs and startup companies with targeted training in areas including navigating IP law and other legal issues, and Gov2.0 Tech Forums on topics including contracting with City Government and IT procurement. In addition, NYCEDC has worked to establish hundreds of work stations at incubator spaces throughout the City; launched JumpStart with the Levin Institute to retrain laid-off financial services workers for careers in the entrepreneur and start-up sector and FastTrac, to help emerging entrepreneurs start new businesses; and concluded the NYC Next Idea International Business Plan Competition and inaugural NYC BigApps Competition.

About the Five Borough Economic Opportunity Plan
The Five Borough Economic Opportunity Plan is a comprehensive strategy to bring New York City through the current economic downturn as fast as possible. It focuses on three major areas: creating jobs for New Yorkers today, implementing a long-term vision for growing the city's economy, and building affordable, attractive neighborhoods in every borough. Taken together, the initiatives that the City has launched to achieve these goals will generate thousands of jobs and put New York City on a path to economic recovery and growth.


New York City Economic Development Corporation is the City’s primary vehicle for promoting economic growth in each of the five boroughs. NYCEDC’s mission is to stimulate growth through expansion and redevelopment programs that encourage investment, generate prosperity and strengthen the City’s competitive position. NYCEDC serves as an advocate to the business community by building relationships with companies that allow them to take advantage of New York City’s many opportunities. Find us on Facebook to learn more about NYCEDC projects and initiatives.


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David Lombino/Libby Langsdorf