GreeNYC Creative Communications Strategy, Consultant Services RFP

Submission Deadline
July 10, 2018 at 4:00 pm

Since its inception in 2007, GreeNYC has used a data-driven approach to inform its outreach efforts to engage New Yorkers in voluntary behavior change to help realize policy goals or fill in gaps created by absent or recently initiated policies. In this regard, GreeNYC functions at the intersection of sustainability, local government and resident engagement. Over the past 11-years, GreeNYC campaigns have included encouraging residents to weatherize their homes to reduce building energy consumption, stop car engine idling, and to drink tap water while encouraging New Yorkers to use reusable water bottles to reduce single-use plastics.

Throughout this decade long work, GreeNYC has proven one thing: the everyday choices of over 8 million people can add up quickly. Opting out of unwanted catalogs, carrying reusable bags or adjusting the thermostat may seem like modest actions, but they have great impact towards achieving New York City’s ambitious sustainability goals.  They are also impactful indicators of New Yorkers’ attitudes and desire for policies and business practices that will create a more sustainable New York.

NYCEDC & Mayor’s Office of Sustainability (MOS) are seeking a consultant to evolve the GreeNYC program visually and tonally; as well as help conceive and execute a year-long integrated marketing plan for the program. The goal of the marketing plan is to better engage New Yorkers in voluntarily making more sustainable choices. The work will entail evaluating past GreeNYC campaigns; reviewing updated marketing research on New Yorkers’ views on sustainability and climate change; prioritizing and segmenting NYC audiences for specific campaigns and messages; evaluating and identifying influential partners for greater reach and impact; and conceiving and helping execute creative campaigns that work across multiple channels. The updated GreeNYC integrated marketing strategy and program should focus on digital communications and be inclusive of out-of-home, earned media, influencer engagement, and event planning. 

NYCEDC plans to select a consultant on the basis of factors stated in the RFP which include, but are not limited to: the quality of the proposal, experience of key staff identified in the proposal, experience and quality of any subcontractors proposed, demonstrated successful experience in performing services similar to those encompassed in the RFP, and the proposed fee.

It is the policy of NYCEDC to comply with all federal, state and City laws and regulations which prohibit unlawful discrimination because of race, creed, color, national origin, sex, age, disability, marital status and other protected category and to take affirmative action in working with contracting parties to ensure certified Minority and Women-owned Business Enterprises (MWBEs) share in the economic opportunities generated by NYCEDC’s projects and initiatives. Please refer to the Equal Employment and Affirmative Compliance for Non-Construction Contracts Addendum in the RFP.

Respondents may submit questions and/or request clarifications from NYCEDC no later than 5:00pm on June 22, 2018. Questions regarding the subject matter of this RFP should be directed to [email protected]. For all questions that do not pertain to the subject matter of this RFP, please contact NYCEDC’s Contracts Hotline at (212) 312-3969. Answers to all questions will be posted by June 29, 2018, on this page.

Detailed submission guidelines and requirements are outlined in this RFP, available as of June 6, 2018. In addition to being able to download the document above, the RFP is available for in-person pick-up between 9:30 a.m. and 4:30 p.m., Monday through Friday, from NYCEDC, 110 William Street, 4th floor Mailroom Bid Desk, New York, NY (between Fulton & John streets). Responses are due no later than 4:00pm on July 10, 2018. Please submit six (6) copies of your proposal to:

NYCEDC, 110 William Street, 4th floor Mailroom Bid Desk, New York, NY  10038
Attention: Maryann Catalano, Chief Contracting Officer, Contracts.

Companies who have been certified with the New York City Small Business Services as Minority and Women Owned Business Enterprises (“M/WBE”) are strongly encouraged to apply. To find out more about M/WBE certification, please call 311 or go to www.nyc.gov/getcertified.