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A Taste of Essex Street Market: Boubouki

 |  NYCEDC

A historic culinary destination on the Lower East Side, Essex Street Market is home to more than 20 independent merchants. Over the next few months, we will feature the characters that make up the bustling corner of Delancey and Essex Street.

Boubouki is a gourmet Greek store in Essex Street Market that offers freshly made pies and seasonally picked ingredients tucked into layers of phyllo dough. Owner Rona Economou shares the story behind how this popular Greek shop came to be.

boubouki ronaOwner Name: Rona Economou

Business Name: Boubouki

Time in the market: Since August 2010

Product sold: Fresh Greek food including spinach pie, baklava, various soups, and side salads, cakes, and cookies along with frappe (Greek iced coffee)

Why did you start Boubouki and choose to be in Essex Street Market?

I started the business after losing my job. I didn't think long and hard about it. I came to the market for coffee and chocolates one morning and while I was walking around, I had a feeling that I could start something here.

What is your favorite memory at the market?

My favorite memory is when Ina Garten (host of the Food Network program, Barefoot Contesa) came to my shop. I love her show. And she was so warm and lovely in person, too.

What is Boubouki's specialty?

Our specialty is casual Greek food. Most of what I make I grew up eating. I didn't even consider cooking anything else. If the shop was going to do well, I knew I had to remember my background.

boubouki flatbread

What is your favorite time of the week at the market, and why?

Sunday afternoons. It's my Friday.

Do you have any “fun facts” about your business?

Boubouki means "flower bud" in Greek. Is that fun?

Stop by Boubouki for some fresh phyllo dough! Read our other Essex Street Market profiles and learn more about all of the market's offerings at the Essex Street Market website.

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