Support NYC Small Businesses On Small Business Saturday
This Saturday, November 30 is Small Business Saturday, a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving as an incentive for customers to "shop small." This year, American Express cardholders are being offered $10 back when they spend at least $10 at qualifying merchants.
National Impact: Since its launch in 2010, Small Business Saturday has grown into a "shop small" movement. Small business owners have reported an uptick in sales during the promotion, and the day was even officially recognized by the U.S. Senate in 2011. According to AmEx, company surveys have found that shoppers who had heard of Small Business Saturday spent $5.5 billion on the day last year, and 77% plan to shop at small businesses on Saturday this year.
Local Impact: Last year, the NYC Department of Small Business Services launched a campaign called "We're Back" after Hurricane Sandy to help raise awareness and drive traffic back to businesses that reopened in the affected areas. Currently, more than 1,300 businesses have reopened and registered on www.supportnycsmallbusiness.com. NYC's Small Business Services is now expanding this interactive tool to be available for all small businesses in NYC. If you're a business owner, add your business to the map and make it easy for New Yorkers to find you this Small Business Saturday.
As we enter another busy holiday, NYCEDC encourages New Yorkers to support small businesses. With more than 88 percent of NYC businesses employing fewer than 20 employees, small businesses are a crucial part of the city's economy. Check out the SBS map and this list of NYCEDC-backed markets for local businesses you can support this season.