NYCEDC's blog

Project Pop-Up NYC



STORY. Photo credit: Matthew Scrivens

New York City is a global fashion retail leader, home to the most cutting-edge stores and technologies. Today, as part of Mayor Bloomberg’s Fashion.NYC.2020 initiative, we’re launching Project Pop-Up NYC—a new competition that will recognize and reward emerging, innovative, NYC-based fashion retailers (both offline and online) and fashion-related technology companies. Up to three retailers and up to eight technology companies will be selected for this first-of-its-kind program.

Project Pop-Up NYC winners will receive one month of free retail or showcase space from September 6th – 30th, 2012, beginning around New York Fashion Week within the Chelsea-based retailer STORY, with 100% of sales going to the winning companies. Winners will also receive a tool kit of business services, including:

  • PR and marketing support
  • Mentoring from industry leaders
  • Exposure at key industry events

The winners will be selected by a panel of judges including fashion designer Norma Kamali; Brandon Holley, Editor-in-Chief, Lucky Magazine; Vanessa von Bismarck, Founder, Bismarck Phillips Communications & Media (BPCM); Andy Dunn, CEO, Bonobos; and Shana Fisher, Managing Partner, High Line Venture Partners.

Applications are due by July 30, 2012. Find out more about who’s eligible and how to apply at



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