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October Sugar High: New Yorkers Love Chocolate & Sour Patch Kids


Candy and pumpkins energize the city that never sleeps.

This upcoming Halloween, 94 percent of Americans plan to purchase candy when polled by the National Retail Association. Applied to New York City’s population, this means that nearly 8 million people in the City will be flooding the closest Duane Reade and Trader Joe's for sweets. 

Still deciding on treats for Halloween night? According to the sales data from the online retailer Candy Store, the New York State candy favorite is Sour Patch Kids. From 2007-2015, New Yorkers have ordered 198,000 lbs. of Sour Patch Kids on average from the online store in the three months leading up to Halloween. For those who are looking to diversify their candy bowl offerings, the runner-ups were Candy Corn (95,000 lbs.) and Reese's Peanut Butter Cups (39,600 lbs.), indicating a clear favorite in New York.

In New York City, there are currently 37 candy manufacturing plants employing roughly 520 workers. Of these factories, half exclusively produce chocolate goods. These numbers do not take into account employment in the City’s candy 2,477 stores (listed on Yelp).

Halloween Recreation: Pumpkin Carving, Horror Movies, and Graveyard Tours

The second most popular tradition during Halloween is pumpkin purchasing and decorating. Last year, 489,000 lbs. of pumpkins were harvested in New York State, making New York one of the top ten producers of the winter squash. These were grown on 4,400 acres of land, presumably catering to much of the City's demand. Prices in New York have decreased much faster than in the overall United States and pumpkin harvesting has reached three-year lows. Still, in the perfect example of New York cost of living, pumpkins in the City cost $22.60 per thousand lbs., almost double the national average of $12.00.

For horror movie lovers, our state has the third most motion picture theaters in the nation. Of the 265 located in the state, 57 reside in New York City, primarily in Manhattan. These motion pictures also employed 1,974 people in New York City last year.

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