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An Inside Look at NYC's Incubators: HBK Incubates


What's incubating, NYC?

To date, NYCEDC has helped launch 15 startup incubators across New York City's five boroughs. These incubators collectively support over 1,000 jobs and provide affordable working space to innovative and promising entrepreneurs who are building businesses. This Incubator Series provides an inside look into each unique workspace, the companies they house, and how they promote economic growth in New York City. 

bread and butter

It's more than bread and butter.

Enter the retail portion of La Marqueta in the heart of New York City's Spanish Harlem and you'll be greeted with the sight of warm delicious bread at Hot Bread Kitchen.

But the incredible aroma of fresh-baked goods is just one part of the recipe at Hot Bread Kitchen (HBK). Venture further into the facility and you'll find budding food entrepreneurs cooking all sorts of things. The non-profit kitchen serves double duty as a commercial business and a training space, increasing economic security for immigrant women through their workforce development program and advancing opportunity for food entrepreneurs through HBK Incubates.

HBK Incubates is Hot Bread Kitchen's culinary and business incubator that is catalyzing the growth of startup food businesses. Equipped with six rentable spaces, HBK Incubates helps people with small businesses make the transition from working in their home kitchen to using fully-equipped professional facilities. 

HBK Incubates members are growing their businesses and thriving in the kitchen! Let's see what they're cooking.

HBK Incubates Basic Facts

Year Founded: 2010

Number of Members Currently Working There: 42

Neighborhood: East Harlem

Closest Transit: 6 Train at 116th Street, 2/3 Trains at 116th Street

Major industries represented: Culinary

Inside Hot Bread Kitchen Incubates: Jim Osorno, Broadway Baker 

Jim Osorno got his start as a dancer on Broadway.

After a successful stint, he now fulfills another longtime dream with his passion for baking at Broadway Baker. Growing up, Jim spent time in the kitchen with his parents and grandma, who shared family recipes passed down through generations.

Today, three generations of family recipes comprise Broadway Baker's online catalog of delectable brownies, decadent cupcakes, and specially made cookies from his grandma's secret recipe.

Tell us what Broadway Baker is about.

Broadway Baker creates handcrafted treats made fresh from scratch in small batches using pure ingredients and baked to order. Products include mouth-watering cookies, decadent brownies, luscious mini loaves, scrumptious cupcakes, thoughtful gifts, and creative catering.

What was your first job?

My first job in NYC was as a broadway dancer and one of our first clients of Broadway Baker was a chain of Broadway Theatres.

Best day at HBK Incubates so far?

Two days come to mind. First, the day we hired our first employee, Lily—she is perfect! Second, I love each day that Broadway Baker delivers our donation check to the charities we support: Alzheimer's Association NYC Chapter, ASPCA, and Broadway Cares/Equity Fights AIDS. 

What do you get out of being a part of HBK Incubates?

HBK Incubates helps us grow our business in many ways including access to a financial advisor, education on topics that are meaningful to start up food businesses, and access to a commercial kitchen that can scale with us as we grow.

Favorite place near Hot Bread Kitchen to eat? 

My favorite place to eat is right at Hot Bread Kitchen Almacen in La Marqueta.

How do you get to Hot Bread Kitchen?

I love to walk but when in a rush, I can subway or bus.

Why NYC? 

We are passionate about dreaming big, giving back, and creating freshly baked, handcrafted, homemade goodness. There is no better city than NYC for realizing your dreams!

Broadway Baker was one of 13 rising stars that NYCEDC recently sponsored to showcase their goods at Crain's New York Business Trade Show.They really wowed the crowd! Be sure to check out all of Broadway Baker's tasty delights on their online catalog, and visit Hot Bread Kitchen's website to learn more about their social mission. 

Incubator, Food



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