Online or off, apps or apparel. The 2012 Project Pop-Up NYC competition recognized and rewarded emerging, innovative, New York City-based fashion retailers and fashion-related technology companies.
Many of the world’s most exciting, innovative retailers were born in New York City. Project Pop-Up NYC’s goal is to strengthen New York City’s position as a global fashion retail leader, home to the most cutting-edge stores and technologies. Part of Mayor Michael Bloomberg’s Fashion.NYC.2020 initiative, this competition recognized and rewarded emerging, innovative, New York City-based fashion retailers (both offline and online) and fashion-related technology companies.
Eleven winners were selected for this first-of-its-kind program and included:
Winners received one month of free retail or showcase space within the Chelsea-based retailer STORY, with 100% of sales going to the winning companies. The store opened during New York Fashion Week and lasted through September 30th. Winners also received a toolkit of business services, including PR and marketing support, mentoring from industry leaders, and exposure at key industry events.
The winners were selected by a panel of judges including fashion designer Norma Kamali; Brandon Holley, Editor-in-Chief, Lucky magazine; Vanessa von Bismarck, Founder, Bismarck Phillips Communications & Media (BPCM); Andy Dunn, CEO, Bonobos; fashion designer and retailer Steven Alan; and Shana Fisher, Managing Partner, High Line Venture Partners.