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NYCEDC Announces Steven Rosenbaum to Serve as First-Ever Entrepreneur at Large

Press Release


New York City Economic Development Corporation (NYCEDC) today announced that Steven Rosenbaum, author, curator, and founder and CEO of Magnify.net, will serve as the City’s first ever Entrepreneur at Large. In this new role, Steven will tap into his deep roots within New York’s tech and entrepreneurial community in order to strengthen and further develop the City’s already strong connections with the community. He will also provide in-house guidance and regular feedback on NYCEDC’s existing programs to assist entrepreneurs, while also assisting in the development of new and innovative ideas for the future. This will include spending several hours a week offering his expertise at different locations within the City’s network of incubators in order to help these startup businesses develop and grow. The selection of the Entrepreneur at Large was conducted through a highly competitive process which commenced this spring. This initial stage of the program will last six months, with a goal of furthering the City’s efforts to foster and strengthen entrepreneurialism across a variety of sectors.

“We are thrilled to welcome Steven to NYCEDC as our first-ever Entrepreneur at Large,” said New York City Economic Development President Seth W. Pinsky. “New York City is steadily establishing itself as a global leader in innovation and entrepreneurship – a sector of our economy that is certain to be a future source of high-quality jobs. With the launch of this exciting new initiative, we will strengthen our connections to the City’s entrepreneurial community, and be able to offer our most promising entrepreneurs the type of expertise and guidance that will allow their businesses to continue to grow and flourish.”

“Over the past three years, I've seen the startup community come to life in NYC,” said Mr. Rosenbaum. “I'm excited to take on this role - and help connect entrepreneurs with City government, and share their emerging needs with the team at NYCEDC."

Over the past several years, NYCEDC has worked to assist and develop entrepreneurs across many different industries by providing access to information, training, and innovative competitions. In order to build upon these efforts – which have already led to much success - the Entrepreneur at Large program was designed to find an individual who could provide regular industry expertise to enhance NYCEDC entrepreneurial initiatives, regularly engage with the broader entrepreneurial community on behalf of NYCEDC, and help increase awareness of NYCEDC’s ongoing programs.

After a highly competitive application process, Steven was ultimately selected due to his impressive resume, which includes – among other accomplishments - starting his own successful business. He is the founder and CEO of Magnify.net, the web's largest video curation platform, which powers video curation for more than 90,000 websites, including New York Magazine, Patagonia, TEDx, and Parenting.com. Steve is also considered a pioneer in the world of user-generated video, and has built his career around finding, organizing, and curating first-person storytelling.

In addition to his success as an entrepreneur, Steven has also worked as an acclaimed filmmaker, winning an Emmy Award for his documentary film “7 Days In September,” which chronicles the attacks of 9/11. The film gathered more than 500 hours of video from September 11, 2001 and the surrounding days, creating a story as seen through the eyes of 28 different filmmakers and citizen storytellers. This project resulted in the curation of the world’s largest collection of 9/11 videos: The CameraPlanet Archive, which Rosenbaum and producing partner Pamela Yoder ultimately donated to the National 9/11 Memorial and Museum. In addition to his work as an entrepreneur and filmmaker, Steven is the bestselling author of Curation Nation, which explores the changing worlds of publishing, consumer content, and brand-centric curation.

The selection process for the program was conducted by NYCEDC and a committee that included leaders in the City’s start-up community and experts on innovation. Committee members included: Brad Hargreaves, Founding Partner at General Assembly; Dawn Barber, Co-founder of NY Tech Meetup; David Tisch, Managing Director at TechStars NYC; David S. Rose, Chairman of New York Angels; Charlie O’Donnell, Principal at First Round Capital; and Steven Strauss, Former Managing Director at NYCEDC.

The Entrepreneur at Large program is part of NYCEDC’s ongoing efforts to encourage entrepreneurship. With a network of incubators around the City, the City is providing low-cost office space, as well as training and networking opportunities, to hundreds of start-ups and small businesses. In addition, in 2010, NYCEDC launched the New York City Entrepreneurial Fund (NYCEF), the first City-sponsored seed and early-stage investment fund located outside of Silicon Valley. NYCEF will make up to $22 million available to New York City-based technology startups. In partnership with FirstMark Capital, NYCEDC announced earlier this year that Medico.com, which allows users across the globe to gather and share locally-relevant health care information, would be the fund’s second investment. In October, Mayor Bloomberg announced the launch of NYC BigApps 3.0, a contest for software developers and members of the public to create web or mobile applications using official City data.

In July of 2011, NYCEDC issued a Request for Proposals (RFP) for Applied Sciences NYC, a groundbreaking City initiative designed to capitalize on the considerable growth presently occurring within the technology, science, and research fields. The RFP seeks a university, institution or consortium to develop and operate a new or expanded campus in the City in exchange for access to City-owned land, as well as up to $100 million in infrastructure upgrades. Over the next three decades, Applied Sciences NYC will generate an estimated $6 billion in overall economic activity across the five boroughs, with hundreds of new companies spinning out of the school directly. It will also help create nearly 30,000 permanent and construction jobs for New Yorkers. In October, the City received 7 responses to the Applied Sciences RFP from 17 of world’s top institutions, including: Amity University; Carnegie Mellon University/Steiner Studios; Columbia University; Cornell University/Technion-Israel Institute of Technology, New York University/University of Toronto/University of Warwick (UK)/The Indian Institute of Technology, Bombay/City University of New York and Carnegie Mellon; New York Genome Center/Mount Sinai School of Medicine/Rockefeller University/SUNY Stony Brook; and Stanford University/City College of New York. Selection will be announced in early 2012, and will be based on the proposal that will generate the greatest benefit to the City for the lowest commitment of City resources.

About NYCEDC

New York City Economic Development Corporation is the City's primary vehicle for promoting economic growth in each of the five boroughs. NYCEDC's mission is to stimulate growth through expansion and redevelopment programs that encourage investment, generate prosperity and strengthen the City's competitive position. NYCEDC serves as an advocate to the business community by building relationships with companies that allow them to take advantage of New York City's many opportunities. Find us on Facebook or follow us on Twitter, or visit our blog to learn more about NYCEDC projects and initiatives.

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