NYCEDC – NYC Business Climate – Success Stories

Success Stories

EMERGING TECHNOLOGY

YAHOO! INC.


	The goal is to help find and define the next stage of the Internet. New York is a tech hub and it just made a lot of sense.
	Kiersten Hollars, Corporate Communications, Yahoo! Inc

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BUSINESS NEED

Yahoo! Inc. wanted to build stronger relationships with media and advertising companies and local universities in the New York City area. Although Yahoo! had a sales office in Manhattan, the company recognized that adding a research facility to its NYC presence fit well in its overall competitive strategy.

SOLUTION

In December 2005, Yahoo! hired a top scientist and opened its first East Coast research facility in New York City. The NYC research facility is part of a larger move to increase research and development, to strengthen relationships with media/advertising companies and to tap into talent pools outside of the San Francisco Bay area.

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