NYCEDC – NYC Business Climate – Success Stories

Success Stories

RETAIL, FASHION & BEAUTY

MATRIX GLOBAL ACADEMY


	New York City IS fashion, and we want the stylists to return to their salons excited about our products. Our Midtown Manhattan facility has worked out great, and opening a second facility in the trendy Tribeca area will allow our stylists to get close to the heart of New York's culture scene.
	Francesca Raminella, Vice President/General Manager, Matrix US, L'Oreal Hair Products

1 of 1

BUSINESS NEED

Matrix, a leading brand of professional salon beauty products made by L'Oreal, wanted to establish a new training facility. The facility would train hair stylists to effectively use Matrix products on their clients. L'Oreal also wanted the facility to house some of their employees for other brands.

SOLUTION

Matrix considered establishing the training facility in New Jersey, as several of the employees who would use the office space were based in New Jersey. However, Matrix believed that hair stylists would be more excited about training in New York City, known for its beauty industry. Matric chose to open a 31,000 square foot facility in the fashionable neighborhood of Tribeca. Approximately 120 employees work out of the office space.

RELATED LINKS

Retail, Fashion & Beauty in NYC
Find information and resources related to our growing Retail, Fashion & Beauty communities.

NYC Facts & Figures
Get the stats on New York City’s population, wages, cost of living and more.

PUBLICATIONS

NYCVISION
View this newsletter outlining NYC economic development initiatives.

Economic Snapshot
Read our newsletter highlighting NYC employment, consumer spending, real estate and more.