Almost 70,000 riders pass through the Terminals each weekday, creating a steady and reliable steam of potential customers. This primary market of consumers includes commuters, tourists and other visitors. Another market unique to the Whitehall Terminal is the daily influx to the area of 300,000 office workers.
In addition, approximately 47,500 residents live in the neighborhoods surrounding St. George and Whitehall Terminals.
A recent survey indicates that residents spend approximately $6 per day on food or merchandise in the ferry system and more than $10 prior to boarding the ferry. Popular items purchased include beverages, baked goods, snack foods, newspapers and other reading materials. |