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Fashion
Hermès USA 


There is going to be a whole new dynamic in that area. I wouldn't be surprised if it changes the way that people think about the financial district…All of a sudden, you have a three-pronged client base there. There are people who work there every weekday, then the obvious tourist traffic in the financial district in general, and now there are a growing number of residents. We wanted to be at the forefront.
 
Robert Chavez, CEO, Hermès USA
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BUSINESS NEED
Hermès sought to expand its presence in Manhattan beyond its flagship store in Midtown on Madison Avenue. Lower commercial rents in Lower Manhattan created a compelling opportunity for a second location. Also, post-9/11 redevelopment plans in the area spurred an infusion of high-end, upscale customers moving into residential units converted from unused office space. Hermes wanted to capitalize on the changing mix of shoppers downtown.
SOLUTION
Hermès opened a 5,400 square foot space in a development at 15 Broad Street that overlooks a pedestrian plaza facing the New York Stock Exchange.
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