 |
|
|
|
|
Agatha Ruiz de la Prada
|
 |
|
BUSINESS NEED
|
|
|
 |
|
Agatha Ruiz de la Prada, the Spanish designer, is well known in Spain for her offbeat, colorful style. Among other items, she develops clothing, shoes, furniture and stationery. As she began expanding into several European cities, she felt it was also time to establish a presence in the U.S. market. She considered many U.S. locations and eventually chose New York City as her primary location.
| |
|
SOLUTION
|
|
|
|
|
|
Realizing one effective way to gain acceptance in the U.S. market was to establish a NYC presence, Agatha Ruiz de la Prada established her first retail store in the Soho area of New York City. She was able capitalize on the thriving fashion and beauty industries in New York City and secured a location among several cutting edge labels and designers. She has plans to expand her American market to other U.S. cities in the future and has been pleased with her decision to set up shop in NYC.
| |
|
|
| |
| RELATED LINKS |
|
International Business in NYC
Learn what makes NYC a first-tier option for international businesses and how NYCEDC can provide support.
NYC Facts & Figures
Get the stats on New York City’s population, wages, cost of living and more.
|
| |
| PUBLICATIONS |
|
NYCVISION
View this newsletter outlining NYC economic development initiatives.
Economic Snapshot
Read our newsletter highlighting NYC employment, consumer spending, real estate and more.
|
|
 |
|
|
|
|
|